Going green brings many benefits to any type of business. Going green can reduce costs by reducing the costs of raw materials and administration. For example, to deliver a positive impact on the environment, your business will have to use or reuse fewer raw materials, or will have to use less energy. This will save money for the business as well as it will reduce operation and administration costs. In 2008, an article in the Economist stated that DuPont managed to cut costs by $2 billion since 1990 by applying energy reduction programs. The article also mentioned that 3M has saved $82 million between 2001 and 2005 and saved another $10 million in 2006.
In addition to that, businesses that go green and adopt environmentally sustainable practices have a better success rate of having loyal customers. A February 2008 Cone Inc., surveyed 1,080 consumers 59 % of them responded that they were concerned about the negative effect of their consumption on the environment, and that they were changing their buying habits to minimize the impact. Sixty six percent of the respondents point out that they actually consider the environmental impact of their purchases. Also, 68% of those surveyed also said, that if the business had a good reputation for environmental sustainability, it would positively influence their decision to buy a product or a service from the business. In another survey found that 83% of consumers trust a business more if it is environmentally sustainable. Sixty-nine percent considers a business's social and environmental commitment when deciding where to shop. Eighty nine percent will prefer one brand over others if it is associated with a good cause. Seventy – four percent will consider a company's message more if it has a deep commitment to a cause. This means if a company is environmentally responsible, and continues to be committed to the environment, they will have a much better chance of retaining existing customers and attracting new customers away from its rivals who that are still not operating in a responsible way toward environment.
Businesses that are going green and environmentally responsible are more able to attract and retain employees. Of the 28% of respondents from Cone Inc.'s Millennia survey was employees who worked full time, 79% of respondents said that they wanted to work for a business that is committed to a positive contributes to the society and environment. 64% said that their company's social and environmental contributions make them feel loyal to their employer, and 68% said that they would refuse to work for a business that is not socially and environmentally responsible. If any business wants to retain and attract good employees, it will be necessary to consider going Green.
Businesses that focus on going green attend to focus research and development. Innovations would the center of the company to reduce the environmental impact. Innovation will lead to increase capacity and productivity, and decrease lead time. Going green drives improvement and development of new technology. The green business is growing rapidly as the world is fighting pollution and global warming.
In addition to that, businesses that go green and adopt environmentally sustainable practices have a better success rate of having loyal customers. A February 2008 Cone Inc., surveyed 1,080 consumers 59 % of them responded that they were concerned about the negative effect of their consumption on the environment, and that they were changing their buying habits to minimize the impact. Sixty six percent of the respondents point out that they actually consider the environmental impact of their purchases. Also, 68% of those surveyed also said, that if the business had a good reputation for environmental sustainability, it would positively influence their decision to buy a product or a service from the business. In another survey found that 83% of consumers trust a business more if it is environmentally sustainable. Sixty-nine percent considers a business's social and environmental commitment when deciding where to shop. Eighty nine percent will prefer one brand over others if it is associated with a good cause. Seventy – four percent will consider a company's message more if it has a deep commitment to a cause. This means if a company is environmentally responsible, and continues to be committed to the environment, they will have a much better chance of retaining existing customers and attracting new customers away from its rivals who that are still not operating in a responsible way toward environment.
Businesses that are going green and environmentally responsible are more able to attract and retain employees. Of the 28% of respondents from Cone Inc.'s Millennia survey was employees who worked full time, 79% of respondents said that they wanted to work for a business that is committed to a positive contributes to the society and environment. 64% said that their company's social and environmental contributions make them feel loyal to their employer, and 68% said that they would refuse to work for a business that is not socially and environmentally responsible. If any business wants to retain and attract good employees, it will be necessary to consider going Green.
Businesses that focus on going green attend to focus research and development. Innovations would the center of the company to reduce the environmental impact. Innovation will lead to increase capacity and productivity, and decrease lead time. Going green drives improvement and development of new technology. The green business is growing rapidly as the world is fighting pollution and global warming.
